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About this event
We all carry beliefs that hold us back — about our abilities, our worth, and what's possible. But what if beliefs aren't things we're stuck with? What if they're tools we can learn to use? In this interactive session, bestselling author Nir Eyal reveals the surprising science behind how beliefs shape our behavior — and how to deliberately shift from beliefs that limit us to beliefs that liberate us.
Drawing from his new book Beyond Belief, Nir introduces a practical framework built on three powers:
1. Attention: How beliefs act as filters that determine what you notice — and what you miss entirely.
2. Anticipation: Why what you expect to happen often does — and how to harness this force rather than be controlled by it.
3. Agency: The proven techniques for adopting new beliefs that expand what you're capable of achieving.
You'll walk away with actionable strategies you can use immediately to identify the hidden beliefs driving your decisions, break free from self-limiting patterns, and build a belief system that propels you forward — at work and in life.
Nir Eyal is a bestselling author, speaker, and behavioral design consultant who has spent his career at the intersection of psychology, technology, and human potential. His books Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life have been translated into dozens of languages and have shaped how leading companies think about product design and personal productivity. His latest book, Beyond Belief, explores how our beliefs function as powerful tools that can either limit or liberate us. Nir has taught at Stanford's Graduate School of Business and has consulted with major organizations on applying behavioral science to real-world challenges. His work has been featured in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Nir writes at NirAndFar.com
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Nir Eyal is a bestselling author, speaker, and behavioral design consultant who has spent his career at the intersection of psychology, technology, and human potential. His books Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life have been translated into dozens of languages and have shaped how leading companies think about product design and personal productivity. His latest book, Beyond Belief, explores how our beliefs function as powerful tools that can either limit or liberate us. Nir has taught at Stanford's Graduate School of Business and has consulted with major organizations on applying behavioral science to real-world challenges. His work has been featured in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Nir writes at NirAndFar.com
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