How to Nail Benefits Comms Like a Marketer

Every benefits team knows the pattern. You launch a new benefit. The communications go out. Uptake lands way lower than it should.

So you write another email, add it to the intranet, mention it at induction — and the numbers still barely move.

It's rarely a benefit problem. The gap is the work that sits around the benefit comms: defining the audience, segmenting the message, choosing the channel, picking the moment. The disciplines that live in a marketing team by default don't live anywhere by default in benefits.

In this webinar, Award winning communications expert Verity Cash joins Nikki Stones, VP Marketing at Ben, and Lauren Smith, Ben’s Lifecycle Marketing Manager, to talk through what it takes to make benefit comms actually work.

They'll cover:

✅ Why most benefits communications fail at the strategy layer

✅ How to segment an employee audience in a way that's actionable — including the half of your workforce that doesn't sit at a desk

✅ Why storytelling and emotional connection do more for uptake than another reminder email

✅ What multi-channel benefits comms look like without a dedicated marketing team

✅ A worked example of a benefit launch built the way a marketer would do it