About this event
GA4 is a go-to tool that marketers and web analysts use to get out of the box insights and self-serve analytics from applications it connects to. However, for certain reasons like complying with local regulations and being more prone to ad-blockers it may not be accessible to everyone. and In this office hour, we’ll talk about how it’s possible to build a simple user web analytics dashboard (GA4 DIY) using RudderStack, dbt and a data visualization tool like Tableau.
RudderStack enables you to collect, transform, and activate your customer data across your stack, leveraging your cloud data warehouse as the central source of truth. With RudderStack you can collect data once and send it across your entire stack.