Clay x La Growth Machine: Why Your Outbound Sounds Like Everyone Else’s

Most outbound teams now work from the same signals and let the same AI write their messages. Prospects can tell, and most of it goes unanswered.

The teams still booking meetings in 2027 will send fewer messages, built on data their competitors can’t get.

Who it’s for: GTM Engineers, RevOps, SalesOps and Sales Leaders who need outbound to prove its ROI.

Why Clay and La Growth Machine

Clay is built for the part that’s hardest to copy: your data. It coined GTM engineering, and counts OpenAI, Anthropic and Canva among its customers. Jordan Schuetz leads Ecosystem Programs at Clay, after ten years in product marketing and developer relations at Twilio, HashiCorp and MuleSoft.

We’re La Growth Machine, the outreach platform more than 10,000 GTM teams run on. We turn your data into conversations, using what thousands of campaigns have taught us about getting a reply.

This is an episode of Future of GTM, our series of live conversations about the tensions GTM teams are already arguing about.

What you’ll walk away with

You’ll leave knowing:

• what your AI can’t see about a prospect, and the data that fills the gap
• which signals are still worth acting on when every competitor tracks them
• how to tell an offer worth answering from one that gets ignored
• which channel gives each message its best chance of a reply

The live demo

We build a small demo segment in Clay and write the copy with a Clay workflow. Then Claude launches the campaign in La Growth Machine, live, and we take your questions.

Live-only bonuses

• The Clay workflow from the demo, ready to duplicate
• The La Growth Machine campaign from the demo, ready to copy

Can’t make it live? Register anyway to get the replay. The bonuses stay live-only.