Stuck with Last-Touch? The Foundational Fix for True Multi-Touch Attribution.

Does your analytics struggle to connect touchpoints across a long customer journey? Are you investing heavily in an attribution (MTA) platform, only to see reports that look suspiciously like last-touch? You're not alone.

For many businesses, especially those with considered purchase cycles, the reality is that their setup is functioning as "expensive last-touch attribution." Browser restrictions and short cookie lifecycles are breaking user journeys, making it impossible to see the true influence of your top-of-funnel marketing efforts.

Join experts from XPON and Adfixus for a practical webinar where we'll uncover the real reason your MTA is falling short. We'll move beyond theory and show you the foundational data layer that's essential for accurate measurement in today's privacy-first world.

In this session, you will learn:

• Why most MTA platforms are fundamentally flawed without a stable data foundation.
• The critical role of a first-party, durable ID in reconnecting the modern customer journey.
• The business impact: How broken journeys lead to wasted ad spend and flawed strategic decisions.
• A step-by-step framework for implementing a foundational fix to achieve true multi-touch attribution.

This session is essential for Marketing Leaders, Digital Analysts, and Martech Professionals who are ready to move beyond flawed metrics and build an attribution model they can finally trust.

Register now to secure your spot.