AUA | Forecasting: why historic sales data isn’t enough

For convenience stores, forecasting based only on last year’s sales no longer cuts it. Shopper behavior changes daily. Weather shifts demand. Promotions, staffing, and supply constraints all impact what actually sells in store.

In this Ask Us Anything webinar, we will break down why historic sales data alone leads to missed demand, excess waste, and lost margin in C-store environments. More importantly, we will show how modern forecasting blends real-time signals like store execution, item availability, and local conditions to drive smarter decisions across every location.

You will walk away with a practical understanding of how leading C-store operators move beyond static forecasts to keep shelves stocked, reduce waste, and respond faster to what is happening right now.

You will learn:

• Why relying only on past sales creates blind spots in C-store forecasting
• How real-time operational signals improve forecast accuracy
• What inputs matter most for fresh, foodservice, and fast-turn items
• How to forecast with confidence across high-velocity, low-margin categories