Toluna invites you to their event
About this event
Join us for a webinar on how advanced AI is transforming consumer understanding and persona development. We’ll explore what makes high-quality synthetic personas different — and why it matters for insights and decision-making.
Key Takeaways:
• Synthetic Personas are Not All Created Equal: Learn the important difference between digital twins and synthetic personas, and between personas that deliver unique responses vs. segment averages — and when to use each.
• The Anatomy of a Synthetic Persona: Discover how Toluna’s unique synthetic personas are created — from data sources and modeling approach to the validation process that ensures each persona truly reflects real consumer behaviors.
• See the Difference: Watch a live demo highlighting scenarios and outputs only possible with an advanced, flexible persona system.
