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About this event
Understanding shopper behavior has never been more important, or more complex. With brands competing for attention across increasingly fragmented retail environments, traditional research doesn't always capture how shoppers navigate, evaluate, and choose products in real shopping situations. Store layout, shopper pathways, product visibility, and opportunities for impulse purchases , but evaluating these elements in isolation can leave important gaps in understanding.
In this webinar, EyeSee and Mars will explore how realistic virtual shopping environments can help brands make more informed retail decisions. Using EyeSee's EyeStore platform and a real-world Mars case study, they'll demonstrate how brands can recreate shopping experiences, observe shopper behavior, and test different retail scenarios before implementing changes in the market.
Attendees will learn how to translate these findings into practical recommendations for category management, shopper marketing, and commercial planning.
What You'll Learn
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Maciek Bienias is Senior Manager of Global Customer & Shopper Insights at Mars, bringing over 20 years of experience in category management, commercial strategy, and shopper insights. Before joining Mars in 2023, he spent more than 16 years at another leading CPG company in a variety of commercial and strategic roles. At Mars, he focuses on understanding shopper behavior and translating insights into actionable retail strategies. His work explores how consumers navigate shopping environments, make purchase decisions, and respond to opportunities for impulse purchases, helping brands and retailers create more effective shopping experiences.
Milica Kovac is Global Director of Client Services at EyeSee, where she partners with leading global brands to turn behavioral insights into smarter business decisions. With extensive experience in shopper research and innovative behavioral methodologies, she helps brands understand how consumers navigate retail environments, interact with products, and make purchase decisions. Her expertise spans virtual shopping, eye tracking, and retail media effectiveness, with a strong focus on bridging the gap between controlled research environments and real-world shopper behavior. Through her work, Milica helps brands translate research findings into actionable retail strategies and more confident commercial decisions.
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