About this event
La Belle Epoque 2023 – A Post-Covid Digital Guide for Travel Retail
Tapping into Chinese and American Travellers
Travel Retail is enjoying a much-awaited revival after years of decreased passenger numbers. 2022 marks the beginning of the return of American travelers, while the first quarter of 2023 is likely to see an upturn in luxury travel in China, with more mass-market vacationers following suit in the second quarter. Brands should be prepared to welcome these visitors and make the most of the opportunity to showcase the wonders of Europe.
However, covid has changed behaviors of passengers. One out of every three passengers already knows that he/she will spend less time in duty free than before, and capturing these consumers is becoming harder than ever.
How to overcome new challenges? How to capture these consumers? In this webinar, we will decipher the next hot digital tools in travel retail in order for you to be ready to welcome all these passengers! Join us and learn how to take advantage of the upcoming months to plan a strategy.
Webinar Agenda
I. Travel retail is bouncing back
- Post-Covid Europe attraction
- Chinese consumers are back
II. Prepare this return by leveraging digital
- EAST & WEST Ingredient of Success
- Benchmark & business case
III. Key takeaways: pillars to attract travellers
- Pillars for grasping TR rebound
Register now to find out more!
Hosted by
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Guest speaker
Mengran Zhao Senior Client Partner @ WITH ParisG
Previously based in Asia Pacific, Mengran has 6 years of experience in FMCG, digital marketing, and CRM IT Consulting. Led teams in North America, Europe, and Asia predominantly in multinational organizations.
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Guest speaker
Éloïse Laffont Senior Client Partner @ WITH ParisG
With over 4 years of experience working for local and global beauty brands and 2 years as a consultant at WITH, Eloïse has supported brands in building and improving from E-commerce to social commerce strategies throughout their consumer journey.
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Guest speaker
Vincenti Estelle Global Travel Retail Consumer Insights Manager @ PUIGG
Passionate about consumer understanding, Estelle Vincenti has worked in Consumer Insights for over 15 years in FMCG companies and has recently joined the Beauty and Travel Retail Industry.
WITH PARIS
We are the dots.WITH is a digital partner of a new kind based in Paris & Madrid.
In a digitalized world, we are the dots to unlock the potential of new marketing realities and facilitate their implementation.
