About this event
Since ChatGPT’s debut, the potential of generative AI in the insights field has sparked excitement, curiosity, and skepticism in equal measure.
Recent data from the GRIT Report shows a notable shift in outlook: advocacy for generative AI increased by 28% since 2023, and 62% of insights professionals now believe gen AI can boost research productivity.
What have we learned and how will these changes in generative AI affect your role in insights?
Join Greenbook and quantilope for an informative session with experts Jannik Meyners, Senior Director of Data Science at quantilope, and Beatrice Capestany, Senior Global Director of Solutions Consulting. They’ll discuss lessons from both the anticipated and actual uses of generative AI, drawing on quantilope’s experiences integrating generative AI.
Explore the “Insights AI Curve,” which charts the path from early expectations to real-world implementation and user feedback. Find out how you can apply these insights to strengthen your own AI initiatives and enhance research outcomes.
Key Takeaways:
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Beatrice Capestany is the Global Director of Solutions Consulting at quantilope with expertise in advanced quantitative research methodologies. Prior to joining quantilope, Beatrice earned a Ph.D. in Psychology & Neuroscience from Duke University studying human behavior with an emphasis on learning how and why people make the decisions they do. Beatrice now spends her time working with Insights Leaders at global brands helping them to enhance the quality and efficiency of their work through research technology while guiding them on the research solutions for their unique business needs.
Dr. Jannik Meyners is the Senior Director of Data Science at quantilope where he is leading the automation of advanced methods as well as the application of machine learning and AI within the quantilope platform. Before joining quantilope, Jannik was a consultant for marketing analytics at McKinsey & Company supporting many well-known companies in the application and automation of quantitative marketing methods. Jannik holds a Ph.D. in Marketing Science from the University of Hamburg. His research has been published in leading international journals and has received several awards.
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