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About this event
Packaging decisions are often made in seconds, especially in low-attention categories where shoppers rely more on visual cues than detailed messaging. That creates a disconnect between what brands want to communicate and what consumers actually notice in the moment.
In this session, Dr. Scholl's and EyeSee share how behavioral research was used to optimize packaging in a category where purchase decisions happen quickly. Combining click tracking, survey data, and predictive eye tracking, the study examined which packaging elements attracted attention first, shaped perception, and drove purchase intent.
At the center of the discussion is a broader question many brands are facing: are packaging decisions being driven by what consumers say, or by what they actually do? This webinar explores how behavioral signals can help teams build clearer visual hierarchy, reduce unnecessary noise, and design packaging that performs more effectively in real purchase environments.
What You’ll Learn:
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I’ve spent over 20 years in Insights and Strategy, across a broad range of consumer categories and brands. It’s a journey that’s kept me endlessly curious about human behaviour because people rarely do what you expect. I’m passionate about making insights useful, influential, and hard to ignore…so they don’t just inform, but genuinely shape better, braver business decisions and growth.
Nicole is a Senior Business Development Director at EyeSee, where she works with global organizations to shape and scale insight-driven decision making. With a strong focus on understanding client challenges, she collaborates closely with insights and marketing teams to design research approaches that deliver clear, actionable outcomes. Nicole is particularly passionate about helping brands move beyond claimed behavior and leverage behavioral data to make more confident, evidence-based decisions that drive growth.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
