📊The UK Market Outlook: Trends, Demand & What to Watch!

We’re excited to invite you to an exclusive webinar featuring Sally Henry, VP of Business Development, EMEA at Key Data, where you'll get an inside look at the latest trends shaping the UK short-term rental market as we head into peak summer season.

In this session, Sally will break down the data behind occupancy, rates, booking behavior, channel performance, and last-minute demand, helping property managers understand where the market is heading and how to stay ahead of the competition. If you've been wondering whether demand is keeping pace, how rates are holding up, or where your next booking is likely to come from... this webinar is for you.

What's in it for you?

Here's a sneak peek at the key topics we'll cover:

📊 Current Occupancy Trends: Discover how occupancy is pacing across the UK and what the latest data reveals about traveler demand heading into summer.

💷 How Are Rates Holding Up? Learn where ADRs are trending, how pricing compares to previous periods, and what it means for your revenue strategy.

📅 Booking Windows & Length of Stay: Find out when guests are booking, how far in advance they're planning, and how long they're choosing to stay.

📈 Channel Performance: See which booking channels are gaining market share, which are losing momentum, and where operators are finding the most success.

⚡ The Last-Minute Booking Race: Learn who's winning the last-minute guest and what strategies are driving results in an increasingly competitive market.

Why You Can't Miss This Webinar

The UK market continues to evolve, and understanding the latest data is critical to making informed decisions. You'll walk away with actionable insights on occupancy, rates, booking behavior, and channel trends that can help you optimize performance and maximize bookings throughout the summer season.

📅 Date: July 9th, 2026

🕒 Time: 10:00 AM ET / 3:00 PM UK

🌐 Location: Online (link provided upon registration)

👉 Register now to secure your spot!