About this event
Discover how advertising is transforming the future of live sports streaming. Dan Rayburn and Paul Boustead will explore findings from a survey of over 200 executives across streaming services, broadcasters, sports leagues, and tech vendors, revealing the strategies reshaping monetization and fan engagement. Learn what’s working, what’s not, and where the biggest opportunities lie to grow ad revenue while enhancing the viewer experience.
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Dan Rayburn is a 30-year veteran of the streaming media industry, considered one of the foremost authorities, speakers, and writers on streaming media technology and OTT business models. An avid blogger, author, consultant, and principal analyst, Dan is referred to by many as the voice of the industry, having been quoted more than 2,000 times by the media, with regular TV appearances on CNBC, TD Ameritrade Network, Bloomberg TV and NPR, among others.