About this event
Captions and hashtags aren’t always enough in the age of visual social media. Sometimes a brand appears in the background of a photo, on a dinner table, or in the small everyday moments.
That’s where visual social listening comes in.
In this live demo, YouScan teams up with OgilvyUK’s Social and Contextual Intelligence team to show how they track brand influence, even when the brand isn’t mentioned by name.
You’ll get an inside look at:
- How visual content analysis reveals brand presence and meaning in culture
- How Ogilvy quantifies “cultural penetration” using YouScan as their insights infrastructure
- Why image-based insights often hold signals that text-based listening can’t surface
- What it takes to build culturally sharp strategies rooted in real-world context
They’ll show you how to recognise your social data searches to find where and how your brand really shows up (and what that says about you).
Join us live for a practical case study and a look inside one of the most culturally fluent teams in the industry.
Register now to join live or receive the playback.
Hosted by
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Team member
Jillian Ney Founder @ The Social Intelligence LabT
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Team member
Priscila Silva Operations Manager @ The Social Intelligence LabT
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Guest speaker
Celia Dearden-Briggs Head of Social & Contextual Intelligence @ OgilvyG
As a seasoned insights professional, Celia Dearden-Briggs is passionate about unearthing profound human insights that fuel strategic decisions and propel business growth. Leveraging comprehensive data analysis, cutting-edge market research, and dynamic social insights. Her innovative approach and steadfast dedication to social insights has directly contributed to multi-award-winning campaigns at Cannes Lions. Particularly fascinated by culture and trends tracking; Celia is constantly exploring new and different ways to leverage diverse data sets to anticipate shifts and drive innovation across a global client base.
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Guest speaker
Lina Liashenko Customer Success Manager @ YouScanG
Customer Success Manager & Lead at YouScan with experience in Social Listening, Market Research and Analysis.
The Social Intelligence Lab
Advancing the value of social and internet data as a source of insight.We are a global community dedicated to advancing the value of social and internet data as a source of insight.
