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Brand Communities - Build product testing campaigns that perform

About this event

Build more appealing, streamlined and effective product testing campaigns.

Discover how to design a campaign that attracts the right testers, simplify setup and tracking, and make the most of the content generated by your community.

Join our very first Live Training dedicated to product testing campaigns. In 1 hour, explore the key steps of a successful campaign, from creation to making the most of the feedback collected.

The journey to a successful campaign

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Create
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Invite
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Test
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Leverage

In this session

01 Create an appealing campaign: description, banner, product highlights and brief to encourage participation (including in multi-brand environments)
02 Set up the right assets: explore the different formats available and their use cases, and discover the new display
03 Select and invite your testers: CSV, participant management and best practices
04 Follow up with / retarget testers strategically or direct them to a new campaign
05 Validate tests and make the most of the results: participation tracking, submitted content and actionable feedback
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Live demonstration of a campaign built around best practices (setup, tester selection, then the complete member journey).

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Two journeys to explore to understand how to tailor your campaigns to your goals and audiences.

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Have a question? Connect with our teams and ask your questions live via the chat.


For any technical support requests, please contact our Care team.

Hosted by

  • Team member
    AR T
    Albane Rougeron
  • Team member
    T
    Eduardo Serrano

Skeepers

Get Real about Consumer Voices

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Brand Communities