How to Structure Your Google Ad Grant Account for Better Results

Not sure if your Google Ad Grant account is structured the right way?

Whether you’re setting things up for the first time or working within an existing account, structure can be one of the hardest pieces to get right and one of the most impactful, shaping how often your ads show and how well they convert.

What we'll discuss:

• How to structure your Ad Grant account around real goals like donations, volunteer signups, and program engagement
• Why account structure impacts who sees your ads and whether they take action
• How to diagnose performance issues by looking at structure, not just keywords or ads
• What a scalable account looks like as you grow and add new campaigns or initiatives
• Common structural mistakes that limit spend, visibility, and conversions

📆 Register now to save your spot. Recording included.

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📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.