How to drive readers' engagement? Best practices for newsrooms

In today’s fast-paced digital world, newsrooms need real-time insights and tactical approaches to stand out and connect with their audiences.

Join us for an exclusive client-only webinar in partnership with smartocto, where we’ll dive into proven strategies to enhance reader engagement through smart editorial analytics and effective push notification practices.

✨ What you’ll learn:

• Understanding metrics that matter. Learn how to determine the metrics that best reflect your newsroom’s goals and uncover the story your data is telling.
• Publishing at the right time. Discover optimal publishing times that align with audience habits to increase reach and engagement.
• Growing your push subscriber base. Explore effective opt-in tactics to expand your push notification subscriber list.
• Crafting a notification strategy. Get insights into building a successful, sustainable push notification strategy that drives engagement without overwhelming readers.

🎙 Meet our experts:

• Milena Tihojević, Media Success Specialist at smartocto, will guide you through data-driven editorial insights and best practices for interpreting audience metrics.
• Przemysław Cymerkiewicz, Account Manager at PushPushGo, will share his expertise on creating engaging, high-impact push notification strategies.

Learn more about our speakers:

Milena Tihojević

Media Success Specialist at smartocto

Milena Tihojević is a digital media consultant working with media outlets of all shapes and sizes, with the goal of providing much-needed knowledge about data and analytics.

With more than 6 years of experience in the media sector, together with her team, Milena cooperates with journalists and editors, hoping to bridge the gap between numbers and the written word.

Her NGO background, where she volunteered as an HR and Marketing Manager, came in especially handy in her daily tasks as she is currently holding the position of a Media Support Specialist for an editorial analytics company - smartocto.

Przemysław Cymerkiewicz

Account Manager at PushPushGo

Przemysław specializes in helping clients boost user engagement and retention through advanced web and mobile push notification strategies. With deep expertise in push technology, he collaborates closely with global news brands to enhance their communication efforts and foster reader loyalty.