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AI in Market Research: The State of the Industry in 2024

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About this event

We all know AI is transforming market research. The key now is to stay ahead of the curve.

Join Greenbook, Displayr, and Q, on Thursday, June 6th at 4 PM ET for "AI in Market Research: The State of the Industry in 2024 for practical insights on leveraging AI to enhance your research.

In this live session, you’ll learn from Displayr and Q's real experiences with AI in market research software – discovering which AI initiatives succeeded, which fell short, and the valuable lessons learned. You’ll also participate in live polls and discussions, sharing your own experiences and perspectives, and get a first look at emerging AI strategies and technologies that are set to redefine market research.

What You’ll Learn:

  • How to boost productivity with proven AI tools like automatic text categorization to streamline data analysis and save time on repetitive tasks.
  • How to avoid gimmicks and identify AI initiatives that will succeed and provide tangible benefits in your organization.
  • How to develop more effective AI strategies that align with your specific business needs — ensuring you’re leveraging AI’s strengths to the fullest potential.

Hosted by

  • Guest speaker
    G
    Tim Bock CEO @ Displayr

    Tim Bock is the founder of Displayr. Tim is a data scientist, who has consulted, published academic papers, and won awards, for problems/techniques as diverse as neural networks, mixture models, data fusion, market segmentation, IPO pricing, small sample research, and data visualization. He has conducted data science projects for numerous companies, including Pfizer, Coca Cola, ACNielsen, KFC, Weight Watchers, Unilever, and Nestle. He is also the founder of Q www.qresearchsoftware.com, a data science product designed for survey research, which is used by all the world’s seven largest market research consultancies. He studied econometrics, maths, and marketing, and has a University Medal and PhD from the University of New South Wales (Australia’s leading research university), where he was an adjunct member of staff for 15 years.

Greenbook

The Future of Insights

Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.