Building a revolutionary brand, behind the scenes of a startup rebrand

For most successful companies from start-ups to major corporations, a time comes when a change in brand identity is required. Organizations evolve and gradually many reasons can encourage them to rebrand: outdated branding, international growth, market positioning…

Koto Studio, one of the most inspiring brand and digital agency, working for powerful brands such as Airbnb, blablacar, skyscanner… associate with us for malt rebranding.

Malt & Koto welcome you during an online conference to talk about the importance of strategy, process and values while building a strong brand identity.

Discover how to build a revolutionary brand in the tech and start-up ecosystem. The webinar shall cover :

• HOW TO DECIDE WHETHER REBRANDING IS APPROPRIATE: audit, benchmark, selection of the agency...
• HOW TO BUILD YOUR REBRANDING STRATEGY: total vs. partial rebrand, vision, mission & values, how to add brand into your product, design…
• HOW TO MAKE YOUR REBRANDING LAST: get buy-in from stakeholders, launch and rollout, strengthen your business strategy