The Amazon Capability Blueprint: Building a Function That Delivers Performance

The Amazon Capability Blueprint: Building a Function That Delivers Performance

Strong Amazon results aren’t driven by individuals — they’re built by capability.

Many established brands already have Amazon teams in place, yet still experience margin pressure, operational bottlenecks, and inconsistent performance. The issue isn’t effort or headcount. It’s how the Amazon function is structured, governed, and supported across the wider business.

In this session, Venture Forge and industry experts break down what it really takes to build a high-performing Amazon function — one that delivers profitable, scalable, and repeatable commercial results as brands grow.

You’ll hear practical, experience-led insight into how leading brands structure their Amazon capability to reduce risk, remove bottlenecks, and perform consistently without relying on one or two key individuals.

Panelists

Josh McNiece – Growth Director, Venture Forge

Emma Pickard – Head of Department, Venture Forge

Patrick Murray – Amazon Recruitment Director, 3Search

James Prewitt – Head of E‑Commerce, Paladone

What we’ll cover

• The real capability gaps holding established Amazon teams back commercially
• Why more headcount doesn’t automatically translate into better performance
• What a high-performing Amazon function actually looks like — beyond job titles
• How leading brands build commercial, operational, creative, and analytical capability
• When internal ownership matters most — and where external expertise accelerates results
• How leadership alignment across Finance, Ops, Marketing, and Supply Chain drives consistency
• Brand-side insight into how a £5M+ Amazon business structured its function to scale efficiently

This is a practical, commercially focused discussion about capability, maturity, and structure — not hiring basics or generic recruitment advice.

This session is designed for established Amazon brands that already have teams in place and want to:

• Improve commercial clarity and decision-making
• Reduce performance bottlenecks and operational risk
• Build resilience beyond individual contributors
• Scale into new markets and categories efficiently
• Get the balance right between in-house ownership and specialist support

If Amazon is a core revenue channel for your business, this session will help you build the capability needed to deliver long-term performance.

Register now to secure your place.