Deep Dive into the development of the Rolex Paris Masters Phygital Experience

Structured around 3 pillars: sport, atmosphere and technological innovation, the Rolex Paris Masters is resolutely turned towards the future. To become an unmissable tennis tournament, the Rolex Paris Masters invests in its must-have tournament digital tool: the mobile app. Indeed, the tournament is looking to create a fluid and personalized experience that delivers continuity with the experience on the court.

To meet this ambition, the tournament’s last edition was supported by its tech partner: CBTW. A worldwide technology company with an ecosystem of six companies with a focus on strategy, technology, and design. In this context, Positive Thinking Company helped the tournament address its main challenges when redesigning its mobile application:

• The launch of the tournament’s new visual identity through a newly designed mobile application
• The coordination between the various third-party partners: about 10 stakeholders
• The integration of complex design data (e.g. Momentum)
• The CMS integration (Prismic)
• The marketing features: plan analytics tracking, advertising, gaming mobile & more

This webinar will be the occasion to discover how the Rolex Paris Masters won the challenge of surprising and engaging its fans by offering them a phygital experience through its mobile app.

Key points

• The creation of a phygital experience through the Rolex Paris Masters mobile app
• The development of new and engaging features
• The teasing of the new Rolex Paris Masters edition

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