Have the Ad Grant but not the strategy?

We’ll walk through how to activate it, build campaigns that reflect your mission, and reach people who are actually looking for you. Because for nonprofits, getting this right means more reach, more support, and more meaningful results. Join us and build a foundation that works.

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In this webinar, we'll explore:

✅ What the $10K/month Google Ad Grant is and how it works

✅ Basics of account setup, keyword strategy, and campaign structure

✅ Tips for writing effective, intent-based ads that convert

✅ How to track success and stay compliant over time

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.