About this event
From Asset to Outcome: Governance for Better Creative Performance & Measurement
62% of marketers are funding creative of unknown value and every year $25M per Fortune 500 company goes to assets that are never activated. Without consistent names, metadata, and IDs, teams can’t tell which assets or elements drove results, which are approved or still licensed, or whether an ad is truly fatigued.
Join us for our webinar, From Asset to Outcome: Governance for Better Creative Performance & Measurement, on Thursday, November 5th at 1 PM ET.
Learn best practices for:
- Measuring performance: Tie ROI to creative, see which assets and elements drove results, and spot true fatigue
- Finding & activating assets: Name assets consistently, keep global and local teams aligned on approved assets, and stop recreating what you already own
- Protecting & scaling creative: Validate licensing, keep pace with DCO, and give AI clean, governed data
- And, get an exclusive look at how Claravine Content’s patented technology makes every asset findable, trusted, and measurable.
Know someone on your creative, marketing, analytics, or legal teams who should be there? Feel free to forward this invite along.
We hope to see you there!
Hosted by
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Team member
Miranda Schumes Sr. Product Marketing Manager @ ClaravineT
Miranda Schumes leads product marketing at Claravine, bringing expertise across product marketing, brand management, and enterprise software. She helps organizations connect creative assets and campaigns to measurable outcomes and ROI through trusted data, governance, and more accurate AI workflows.
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Team member
Rob Allanach Sr Solutions Architect @ ClaravineT
Rob is a Sr. Solutions Architect at Claravine, helping clients worldwide align on one approach to taxonomy and metadata so they can answer their most critical questions with timely insight. Before Claravine, he worked on activation and engineering at WPP.
Claravine
The Data Standards CompanyClaravine is The Data Standards Platform allowing your teams to plan, manage, distribute, and govern campaign and content taxonomies.
