Generative AI & creative production: What marketing leaders & agencies are really doing

Marketing teams are under increasing pressure to produce more content than ever.

More channels.

More formats.

More campaigns.

At the same time, generative AI is transforming how marketing content is created.

Images, videos, advertising creatives, product pages and social content can now be generated with AI — including assets that were previously considered highly strategic or complex to produce.

But behind the excitement, an important question remains: How do you scale content with AI without losing creative quality or brand identity?

To better understand how organizations are approaching this shift, Dataïads conducted a study on the use of generative AI in marketing content creation.

The results highlight a major transformation already underway:

• AI is increasingly used across the entire content production chain
• Marketing teams are experimenting with AI across many formats
• Organizations are starting to structure workflows to scale AI production

In this webinar, we will share the key insights from the Dataïads study on GenAI and marketing content, and discuss how companies are integrating AI into their creative processes.

We’ll explore:

• Where generative AI creates the most value in marketing content production
• How to structure creative concepts before generating assets
• Best practices for producing high-quality visuals and videos with AI
• How teams are building scalable workflows for AI-generated content
• Where human creativity remains essential
• How brands can scale content production while preserving brand consistency

This session is designed for marketing leaders, e-commerce teams, creative teams and agencies exploring how AI can accelerate content production while protecting brand value.