The Impact of the Coronavirus in the FMCG Industry

The global Coronavirus pandemic has fundamentally changed our society. Almost every aspect of our lives has changed, and will continue to. Together, ITWP companies Toluna, Harris Interactive and KuRunData developed an ongoing study to understand the impact that the Coronavirus has on daily life, specifically in the area of how are people consuming, using and purchasing differently and to what extent they remain loyal to brands depending on the category.

Our barometer helps to understand consumer trends in a number of areas, including consumer finance, the use of consumed products, media and entertainment, health and beauty, and more.

We’ve designed a webinar to outline key topics in the report that relate to consumers use of fast moving consumer goods and speaks to research trends within the business segment:

• Concern about getting the products and services they need
• Key areas of spend, and how it changed
• Impact on shopping habits and channels used
• Brand perception and more

As an attendee you’ll better understand key industry trends, and consumer behaviors and what it may mean for your business.

Speakers include; 

Lucia Juliano, Head of CPG & Retail Research, Harris Interactive

Magda Jablkowska-Citko, Research Director, CPG