Poool invites you to their event

Poool X Zeotap X Prisma Media - What now for 'the cookieless future'?

About this event

A few weeks ago, Google pushed back the deprecation of third-party cookies to late 2023. Although this certainly takes some of the pressure off, it's not a change of direction for the internet giant but simply a delay to the inevitable.

So, what can you do to prepare? How can you continue to monetize and collect data in this cookie-less future?

In this webinar, we’ll be answering these very questions, helping you to turn the cookieless future into a huge business opportunity! Join Zeotap, Poool and Prisma Media as we unpick Google's move and how publishers can adapt to this new world.

We’ll be covering:

  • What just happened (in case you need a refresher)
  • Registration and subscription monetization: creating a value exchange with your users
  • Advertising monetisation: the premium value of loyal users
  • What should your next moves be?

The speakers:

Matt Barash, Zeotap's expert in data, cookies and advertising,

Stephane Pere, Poool's Chief Revenue Officer who knows all there is to know about content producers and monetization

Gael Demessant, our guest from Prisma Media to give us an insight into the challenges their facing and what they're doing to overcome them

We’ll also be taking your questions, so be sure to tune in live to get advice on your pre- or post-cookie strategy!

Hosted by

  • Guest speaker
    GD G
    Gaël Demessant PROGRAM DIRECTOR + YIELD MANAGEMENT @ Prisma Media

  • Guest speaker
    MB G
    Matt Barash SENIOR VICE PRESIDENT, GLOBAL PUBLISHING + PLATFORM PARTNERSHIPS @ Zeotap

Poool

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Poool provides digital publishers with the tools, expertise and inspiration needed to succeed in their membership and subscription strategies.