About this event
The Pan-Mass Challenge is one of the largest peer-to-peer fundraising events in the country, raising millions in matching gift dollars each year — and that number continues to grow. Want to know how they do it?
Join Deana DeSilva (Fundraising Director, The Pan-Mass Challenge) as she sits down with the Double the Donation team to share strategies for successfully integrating matching gifts into a peer-to-peer campaign.
During this conversation, Deana will share her team’s strategies for:
- Reminding donors about matching gift opportunities
- Promoting matching gifts on email and in social media posts
- Collecting employment information from donors
- Following up with donors about matching gifts
- Attributing matching donations back to fundraisers
With a significant increase in matching gift revenue last year, totaling over $4 million in matches, the Pan-Mass Challenge’s approach has proven successful time and time again. Don’t miss out on actionable strategies that you can apply to your own campaigns!
Can’t join us live? No worries; register anyway!
Double the Donation
The industry leader in matching gift automationDouble the Donation is the leading provider of matching gift automation to fundraising organizations. Double the Donation integrates seamlessly with fundraising platforms to increase revenue. DTD also specializes in industry research and resources to aid in nonprofit success.
