About this event
The entry deadline for the 2022 Early Bird is Friday, March 4th.
Creating Case Studies that Sell: Kathryn Strachan, Copy House
Kathryn Strachan, Managing Director and Owner of Copy House, is highly passionate about the power of case studies. So much so, that her team create regular and varied case studies showcasing Copy House’s work. That’s not all. Copy House also offer case study creation as part of their content marketing services to help their clients win new business and stand out in the crowd.
In this talk, Kathryn will showcase how you can create case studies for yourself and your client that will help you secure new business and boost revenue. She will answer the following questions:
- What makes case studies so powerful, and how can you genuinely leverage each client and each story to your advantage?
- How to best present your case studies and any tips or tricks that will make them stand out from your competition.
- Should your own case studies approach differ from the ones you do for your clients?
- What can you do if you’ve signed an NDA but still want to share the story of your project with others?
A Film Makers Perspective: Adam Millbank, JonesMillbank
Are all case studies just stories? If so then how do you spot good story potential? We'll explore the thought behind creating a case study, the audience, what to include in then, how to present them and where to use them.
Adam Millbank is a Director of JonesMillbank, a production company that have had the pleasure of filming around the world vast range of audiences, brands and uses. Their clients include The Royal Mint, Battersea Dogs & Cats Home, Bath Ales, and the NHS. Adam is passionate about the power of story as an informative persuasion tool and from his background in documentary film making he understands the importance of audience and a human approach to content creation.
An Award Winning Case Study: Francis Burns, Puzzle London
With more than a decade of digital, build & social tucked under his belt, working with brands from IKEA, Cancer Research UK, Tesco mobile, Klarna - and a once small start-up called Deliveroo - Francis has almost seen it all. Almost. He founded Puzzle to be an agile, reactive agency who truly operate on a partner, not supplier, basis. His ultimate weakness is cheese.
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Adam Millbank Director @ JonesMillbankG
Adam Millbank is a Director of JonesMillbank, a production company that have had the pleasure of filming around the world vast range of audiences, brands and uses. Their clients include The Royal Mint, Battersea Dogs & Cats Home, Bath Ales, and the NHS. Adam is passionate about the power of story as an informative persuasion tool and from his background in documentary film making he understands the importance of audience and a human approach to content creation.
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Guest speaker
Kathryn Strachan Managing Director @ Copy HouseG
Kathryn launched Copy House in April 2019 after working in-house at digital agencies and successfully running a freelance copywriting business. Her copywriting business quickly transformed into a content marketing agency with global clients including Klarna, Travelex, Cigna and Lloyds Bank.
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Guest speaker
Francis Burns Managing Director @ Puzzle LondonG
With more than a decade of digital, build & social tucked under his belt, working with brands from IKEA, Cancer Research UK, Tesco mobile, Klarna - and a once small start-up called Deliveroo - Francis has almost seen it all. Almost. He founded Puzzle to be an agile, reactive agency who truly operate on a partner, not supplier, basis. His ultimate weakness is cheese.
