Sustainable choices to trusted claims: Engaging with the conscious consumer

As retail consumers increasingly seek sustainable products, transparency in carbon neutrality claims is essential. This event will introduce key carbon reduction standards, including BS EN ISO 14067 (Greenhouse gases — Carbon footprint of products) and BS ISO 14068-1 (Climate change management — Transition to net zero), and explain how certification to the BSI Kitemark for Carbon Neutral Products helps brands stand out by providing verified sustainability credentials.

Putting theory into action, Morrisons will present a case study on how they achieved the BSI Kitemark for their 'Better for Our Planet' eggs, showcasing how they achieved a carbon footprint reduction of 60%.

Key takeaways

• Understand the growing consumer demand for sustainable products and how verified carbon neutrality can increase trust and loyalty.
• Learn about carbon reduction standards and how they provide a roadmap for reducing product carbon footprints.
• Discover how certification to the BSI Kitemark for Carbon Neutral Products can help differentiate your brand in a competitive market.
• Gain insights from Morrisons’ real-world case study on their journey to achieving carbon neutrality for their 'Better for Our Planet' eggs, including practical steps they took to reduce emissions.
• Explore how verified carbon neutrality can help companies meet sustainability goals and enhance consumer confidence.