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Panel Discussion: What Financial Service Marketing Departments Get Wrong

About this event

Join a panel of expert financial service marketers to get the inside scoop on challenges facing the industry. Representing a range of disciplines, our panel will discuss some of the difficulties faced by financial service companies when connecting with their audience and how marketers can fix this problem.

Whether it’s marketing automation, website design, partnerships, PR or content marketing, our panel of experts will answer the audience’s pressing questions and offer in-depth advice.

Don’t miss this event. Book your ticket today.

About the speakers

Oliver Chesher, Galibier

Founder of Galibier, a PR and public affairs agency specialising in financial/professional services and tech organisations.

Oliver has been a PR agency man for more than two decades, and has developed a niche creating strategic campaigns to change perceptions, reputations and behaviours for clients from start-ups to global giants. His agency Galibier has partnerships including FinTech North, the Bank of England and Times Higher Education.

Kathryn Strachan, Copy House

Kathryn Strachan is the Managing Director of Copy House Ltd., a content marketing agency specialising in technology and FinTech content.

Kathryn launched Copy House in April 2019 after working in-house at digital agencies and then successfully running a freelance copywriting business. Her copywriting business quickly transformed into a content marketing agency with a seven person team and globally renowned clients including Klarna, Modulr, Travelex, and Cigna.

Richard Coope, Brightful

Founder of Brightful, a specialist change agency solving brand, digital and culture problems for Fintechs.

Richard has worked in digital and financial services for the last 23 years. He has led digital transformation programmes for global FS brands, such as Quilter, HSBC, Barclays, Lloyds Banking Group, Standard Life and LCH. He was awarded a BIMA Champion For Change Award in 2020.

Keiron Roberts, AndAnotherDay

Founder of AndAnotherDay, a Tech-Driven agency specialising in tech for good and the Fourth Sector.

Keiron has worked in tech for the last 20 years. Creating online digital products for a broad range of clients including leading investment management companies, community-driven start-ups and businesses focused on social innovation.

Hosted by

  • Guest speaker
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    Kathryn Strachan Managing Director @ Copy House

    Kathryn launched Copy House in April 2019 after working in-house at digital agencies and successfully running a freelance copywriting business. Her copywriting business quickly transformed into a content marketing agency with global clients including Klarna, Travelex, Cigna and Lloyds Bank.

  • Guest speaker
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    Richard Coope Brightful

    Founder of Brightful, a specialist change agency solving brand, digital and culture problems for Fintechs. Richard has worked in digital and financial services for the last 23 years. He was awarded a BIMA Champion For Change Award in 2020.

  • Guest speaker
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    Oliver Chesher Galibier

    Founder of Galibier, a PR and public affairs agency specialising in financial/professional services and tech organisations. Oliver has been a PR agency man for more than two decades, and has developed a niche creating strategic campaigns to change perceptions, reputations and behaviours.

  • Team member
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    Rob John Managing Director @ The CMA

    I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.

  • Guest speaker
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    Keiron Roberts AndAnotherDay

    Founder of AndAnotherDay, a Tech-Driven agency specialising in tech for good and the Fourth Sector. Keiron has worked in tech for the last 20 years. Creating online digital products for a broad range of clients.

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