Licensed to Sell: How Brands Turn IP into Amazon Growth

Licensed to Sell: How Brands Turn IP into Amazon Growth

Licensing and Amazon can be a powerful growth combination — but only when brand control, commercial alignment, and execution are managed properly.

Licensed brands face a unique set of challenges on Amazon: fragmented seller activity, inconsistent content, IP risk, misaligned incentives between licensors and licensees, and difficulty maintaining a cohesive brand experience across markets.

In this session, Venture Forge’s leadership team explores how licensors and licensees can work together to protect brand integrity, unlock commercial opportunity, and build a strong, consistent Amazon presence across global marketplaces.

The discussion blends strategic insight from Venture Forge with real-world brand experience from a leading licensed brand partner.

Panelists

Andy Banks – CEO, Venture Forge

Jonathan Newton – COO, Venture Forge

What we’ll cover

• Why Amazon plays a critical role in licensed brand portfolios
• The commercial opportunity for licensed brands across categories and seasonal moments
• How licensor and licensee responsibilities differ — and where misalignment commonly occurs
• How to manage brand control, content quality, and consistency across multiple sellers and markets
• The risks of fragmented listings, mixed brand experiences, and weak governance
• How licensed brands approach IP protection, unauthorised sellers, and brand misuse
• Real-world insight into what has driven growth and protected brand value on Amazon

This is a commercially grounded discussion about governance, growth, and control — not licensing theory or legal process.

This session is designed for brands operating licensed IP on Amazon, including:

• Licensors managing multiple licensees
• Licensees responsible for commercial performance and execution
• Brand and commercial leaders overseeing IP-led portfolios
• Teams balancing growth targets with brand protection

If licensing is part of your Amazon strategy, this session will help you manage it more effectively.

Register now to secure your place.