About this event
To date, most brands have been focused on using content to build brand or help sell products or services. But there are brands who are generating revenue from the content they create, be that through direct payments, advertising or partnerships.
Now, digital developments and changes ushered in by the pandemic mean there are not only new opportunities to generate revenue but audiences are now also prepared to pay for some of the content they consume.
But how can brands take advantage of this trend?
Content agency Dialogue have a history of helping brands generate money from their content and in this session, their commercialisation team will help you understand:
- the content commercialisation landscape from print media to Twitter
- the approaches and techniques necessary
- what's achievable
- content paywalls
- do's and don'ts
- and the importance of brand community
This session will give you a good understanding of techniques available, what's possible and how to start thinking about how to turn content from marketing cost to revenue generator.
Are you ready to start making money from your marketing?
About the speakers
Howard Wilmot, Data and Marketing Lead
Isobel Robson, Commercial Director
Jeremy Clifford, Chief Content Officer
Hosted by
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Guest speaker
Howard Wilmot Creative & Digital Strategist @ Archant DialogueG
Howard Wilmot is marketing and digital lead at Archant Dialogue, a content agency specialising in automotive, luxury and travel whose clients include Bentley, Harley Davidson and Brittany Ferries.
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Jeremy Clifford Chief Content Officer @ Archant DialogueG
Jeremy joined Archant in March 2020 as Chief Content Officer. He has wide experience in the media industry where he has edited four daily titles: The Yorkshire Post, Yorkshire Evening Post, Sheffield Star and Northamptonshire Evening Telegraph.
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Guest speaker
Isobel Robson Commercial Director @ Archant DialogueG
