Manyone invites you to their event
About this event
Most companies have a Go-To-Market strategy. Far fewer have a strategy for how their organization will actually deliver it. And that gap is where many bold transformations and market ambitions fail. Strategy doesn’t succeed through presentations or announcements - it succeeds when employees understand it, believe in it, and know how to bring it to life in their daily work. In other words, Go-To-Organization (GTO). Turning your market strategy into an employee experience your organization wants to live.
In this live webinar, Kiki Schjølin, Brand Experience Director at Manyone, will sit down with Jesper Jørgensen, Group Marketing Director, Global at DFDS, to explore how organizations can turn strategy into something employees can actually experience and adopt.
From launching new products to shifting market positioning, they will discuss what it really takes to bring large organizations along with change, and why every successful market strategy needs an equally strong GTO approach.
Hosted by
Jesper is a Nordic marketing leader with 15+ years of experience leading agencies and driving commercial growth. He specialises in omnichannel strategy and customer journeys, translating complex marketing challenges into clear, actionable execution that delivers measurable impact. Known for connecting strategy with day-to-day operations, he turns market insight into practical action while building trusted relationships across teams and partners - something he currently does with DFDS, a major Danish shipping and logistics company.
Kiki bridges strategy, design, and communication to turn complex business ambitions into tangible brand and employee experiences. She works across disciplines - from internal transformation to external activation - ensuring strategies don’t just launch, but actually live.
Manyone is a strategic design consultancy. We're here to help transform and reimagine businesses by seamlessly blending strategy, creativity, and technology.
