SEO That Supports Your Ad Grant: Content Updates That Drive Better Results

SEO and the Google Ad Grant should not live in separate corners of your marketing strategy.

The same content that helps people find your nonprofit organically can also strengthen the pages you promote through Ad Grant campaigns. In this session, we’ll explore how SEO updates can support better Ad Grant results and help more of the right people engage with your mission.

What we’ll cover:

✅ How SEO and Google Ad Grant performance are connected

✅ Why landing page quality can affect whether your ads gain traction

✅ How to align keywords, ad copy, and website content around the same search intent

✅ Which content updates can improve relevance, trust, and action

✅ How to spot pages that are getting traffic but not driving conversions

✅ Why tracking post-click action is key to improving Ad Grant results

📆 Register now to save your spot. Recording included.

Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

Connect on LinkedIn

Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.