About this event
As of 2023, there's an 80% increase in revenue for companies that focus on CX, but 33% don’t allocate enough budget to it and 62% don’t even measure the ROI of their activities.
What can you do to turn things around?
Staying ahead of trends, understanding decision-making factors, and delivering great value through a comprehensive customer journey view are just a few things. To help you build an effective strategy, we invite you to join us for another fireside chat on August 22, 2023, at 13:00 EEST.
This webinar, hosted by Carlos Del Corral, and featuring guest speaker Anna-Maija Tanninen, a renowned expert in the field of B2B CX, will talk about the following topics:
- The latest trends in B2B CX
- Understanding the key factors that justify the need for CX in this environment
- Comparing B2B to B2C CX
- KPIs, measurement, and strategies in C-suite
- Exploring what influences the decision-making
- Delivering great value by looking at the whole customer journey
Furthermore, there will be a dedicated Q&A session for attendees to interact with the speakers and get clarity on their queries.
Can't make it this time? Don't worry, a recording of the session will be available right after the event for all registrants.
About the Speakers:
Carlos Del Corral - Carlos has been Director of Mobile Insights and Innovation both at Nokia and Microsoft, driving action thanks to the feedback of millions of customers. He is now Co-founder and CEO of Lumoa, a solution that looks at any type of customer feedback to tell companies what to do next to grow their business.
Anna-Maija Tanninen - Anna-Maija is passionate about B2B customer experience and has worked with the topic for 12 years. She has supported some of the biggest B2B companies in Finland on customer experience, both as an in-house CX lead and a consultant.
In her work, she combines the best of both worlds – the practical, first-hand experience of having ‘been there’ herself and the best practices and frameworks she has gained as a consultant.
Lumoa
Customer Centricity Made SimpleLumoa is the first CX platform to offer GPT. Every employee can ask questions and receive real-time answers based on customer feedback, so they can make timely decisions that will improve KPIs up to three times.
