Trademark Registration and Brand Protection Basics

You’ve poured your time, talent, and energy into building a brand you’re proud of. Now it’s time to protect it.

In this workshop, we’ll break down the what, why, and how of trademark registration, so you can stop guessing and start taking real legal steps to secure your name, logo, or slogan.

We’ll cover:

• What a trademark actually protects (and what it doesn’t)
• The difference between LLCs, domains, copyrights and trademarks
• When to file and what could happen if you wait too long
• Common myths and mistakes that cost business owners
• What “use in commerce” means and how to prove it
• A walkthrough of the federal trademark process (and timeline)

Whether you’re just getting started or already building a buzz, this workshop will help you understand what’s worth protecting and how to do it right.

You’ll leave with real knowledge, real clarity, and real next steps, plus the confidence to grow without fear of copycats or cease and desist surprises.

Presenter: Krizia Verplancke - Founding Attorney of The Lawnch

Event Info: 02/11/2026 6:00 to 7:00 pm

Online

About Law & Owner: This webinar is part of our ongoing Law & Owner program—designed to help entrepreneurs navigate the legal side of business with confidence. Offered twice per month, these sessions equip small business owners with practical tools to protect and grow their ventures. From contracts and intellectual property to compliance and risk management, each workshop breaks down complex legal topics into clear, actionable steps. Whether you’re launching a startup or scaling your company, Law & Owner helps you safeguard your hard work and build a business on a strong legal foundation.