About this event
Monthly donor churn is expensive and often preventable. In this session, you'll see how fundraising teams use their existing data to identify which sustainers are at risk, which are ready to upgrade, and where to focus effort before it's too late. We'll walk through real examples and leave you with a clear approach you can apply to your own program.
Hosted by
-
External speaker
Juanita Poalillo Senior Manager, Donor Retention & Engagement – F2F @ Oxfam AmericaE
With 10+ years in the nonprofit sector, I specialize in sustainer donor retention and engagement — designing campaigns and donor journeys that strengthen the pipeline, deepen relationships, and maximize long-term value.
-
External speaker
Philip King Managing Director @ STella!PK E
Philip is the founder and leader of STella!, a Toronto-based digital fundraising agency, with a career spanning the first online workplace giving solution, a decade as CEO of Artez Interactive, and two early books on digital fundraising.
Dataro
Predictive AI for nonprofit fundraisingDataro sits on top of your CRM and tells you exactly who to contact next and what to ask for — so instead of guessing your way through your list, you spend your time on the donors most likely to give and hit your target with less work.
