About this event
Have you bought a car without test driving it? Didn’t think so. So why would you launch a new product without gathering consumer feedback first?
Virtual stores and eye-tracking solutions are a new way to “test drive” your packaging or seasonal displays with research participants before it hits the retail store or shelf.
But who creates a virtual store? What is eye-tracking? How is it used? Why digital data collection? What are the benefits to implementing your own research?
In this webinar, you’ll learn:
- More about creating virtual stores and how eye-tracking is used,
- The benefits to bringing consumer research in-house versus utilizing a third-party provider,
- How Esko Store Visualizer (and Consumer Insights) can help you successfully design, market, and better position your product on the shelf.
This Webinar is ideal for:
- Category Managers,
- Consumer Insights Managers,
- Marketing Managers,
- Packaging Managers,
- Packaging Design Managers.
Hosted by
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Team member
Susie Stitzel Director, Product Management @ EskoT
Susie has more than 25 years of experience in the design, prepress, printing, and packaging industries. She’s also completely passionate about packaging – to the point that her family will no longer shop with her.
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Team member
Marion Sicre Marketing Manager @ EskoT
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Guest speaker
Michael Naughton Account Executive @ Esko | Brand SolutionsG
Michael has spent more than 17 years at Esko and has amassed more than 25 years total in the graphic, printing, and packaging industry. He’s also very passionate about 3D virtual prototype and cutting-edge digital technologies.
Esko
Automate, Connect, AccelerateEsko is a global provider of integrated software solutions that accelerate the go-to-market process of packaged goods. We empower teams to support and manage the end to end packaging design and pre-production processes from Concept to Print.
