Lead Scoring & Fit: How to build a scoring model sales teams will trust

This webinar is platform agnostic and useful to all B2B marketers.

In this webinar, I will be focussing on Phase 2 of the ROI Framework and walk you through the basics of setting up your Lead Scoring model.

We will cover:

• What is scoring and fit
• How to start building and refining a model
• Introduce the concept of Implicit vs Explicit leads
• Tips and tricks to get your model right

As always, there will be an open Q&A at the end.

This session will be recorded.

Getting your Lead Scoring and Fit model right means you can:

• identify high-quality leads for sales
• know exactly what someone is interested in at any given period of time
• assign to the right salespeople at the right time
• build a strong relationship between marketing and sales
• notify teams when ICP targets engage
• filter out companies that aren't worth investing time in