Accelerating Intelligence: NASCAR’s AI Strategy with OpenAI

Wednesday, August 26 | 12:30 PM ET

Accelerating Intelligence: NASCAR’s AI Strategy with OpenAI

Presented by NASCAR

Artificial intelligence is rapidly moving from pilot projects to enterprise-wide business transformation. In this SBJ Live, NASCAR's Richard Bowman and OpenAI's Kaelin Sprawls explore how sports organizations can harness AI to improve operations, unlock new insights, personalize fan experiences, and create measurable business value. Drawing from NASCAR's AI journey, the discussion will examine how organizations are integrating real-time analytics, automation, and generative AI into day-to-day decision-making.

From computer vision and audience intelligence to practical business applications across marketing, content, and operations, attendees will gain a clearer understanding of what separates successful AI adoption from experimentation. The conversation will also address the challenges, opportunities, and organizational changes required to build scalable AI strategies that deliver meaningful results.

What You Will Learn

• How leading sports organizations are deploying AI beyond early-stage pilots
• Best practices for transforming data into actionable intelligence
• Practical use cases for AI across fan engagement, content creation, and operations
• Organizational considerations for successful AI adoption
• Strategies for measuring and communicating AI-driven business outcomes
• A framework for evaluating where AI can create the greatest impact within your organization

Who Should Attend

• CIOs, CTOs, and technology leaders evaluating AI strategies across their organizations
• Data, analytics, and business intelligence executives seeking to unlock greater value from organizational data
• Marketing, content, and fan engagement leaders exploring AI-driven personalization and audience insights
• Executives responsible for digital transformation initiatives
• Team, league, venue, and media company decision-makers looking to move AI efforts from experimentation to measurable business impact
• Executives seeking practical examples of how leading sports organizations are implementing AI today

Featured Speakers

Richard Bowman, Director of AI, NASCAR

Kaelin Sprawls, Go-to-Market, OpenAI

Moderator

Dan Kaufman, Sports Business Journal

Registration is free. All registrants will receive a recording of the webinar following the event.

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**This episode of SBJ Live is sponsored and produced in coordination with a sponsor. The SBJ editorial team was not involved in the production of this episode.