About this event
GLP-1 medications have reshaped weight management, but they’ve also created a set of predictable, under-addressed consumer challenges. GLP-1 users follow a predictable, multi-phase journey, creating distinct product needs at each stage of treatment.
In this webinar, we’ll show how search behavior, real consumer experience, and clinical research align to reveal where supplement products can play a credible, defensible role as GLP-1 companion products. This session is not about chasing trends. It’s about designing products and portfolios that match how GLP-1 users actually experience the journey.
What You’ll Learn
In this session, you’ll learn:
- Why GLP-1 is not a single product opportunity, but a multi-phase consumer journey spanning initiation, titration, transformation, maintenance, and discontinuation
- Which GLP-1 side effects and concerns are both highly searched and clinically substantiated, and where brands should be cautious
- How current GLP-1 companion products are being positioned, and where true white space still exists
- What a multi-phase product strategy looks like in practice, including implications for formats, claims, and portfolio design
- How to think about GLP-1 companions as a long-term growth platform, not a short-term trend tied only to active medication use
Who This Webinar Is For
This webinar is designed for:
- Product development, innovation, and R&D leaders at supplement brands
- Marketing and brand teams evaluating GLP-1 companion positioning
- Commercial and strategy leaders assessing GLP-1 as a portfolio-level opportunity
- Ingredient suppliers supporting customers in GLP-1–adjacent innovation
About the Host
Afif Ghannoum is the Founder and CEO of CPG Radar, a market intelligence platform used by leading supplement brands and ingredient suppliers to guide product innovation and go-to-market strategy.
Afif works at the intersection of consumer search behavior, clinical research, and competitive market dynamics. He has led GLP-1 landscape analyses for multiple partners, helping teams understand where demand, science, and defensible product opportunities truly align.
Hosted by
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Team member
Afif Ghannoum CEO @ CPG RadarT
Afif Ghannoum is the Founder and CEO of CPG Radar, a market intelligence platform used by leading supplement brands and ingredient suppliers to guide product innovation and go-to-market strategy.
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External speaker
Andrew Hebard CEO @ Natures Crops InternationalE
Andrew Hebard is the founder and CEO of Natures Crops International, a vertically integrated natural products business, growing, processing and supplying functional ingredients to the global food, personal care and supplement industry. He combines a passion for nature and health and wellness, with a strong interest in sustainable agriculture and science based, traceable and biodiverse plant-based ingredients. Outside of business he is an avid outdoorsman, fly fisher and international traveler. The remoter, the better.
