How to navigate greenwashing regulation & risks - On demand

Learn how to deter greenwashing accusations by backing your sustainability claims with accurate data.

Businesses face higher standards from legislators and consumers

As business sustainability claims are increasingly scrutinized, companies must be able to back up their claims with accurate, comprehensive, and scientifically-sound data.

This scrutiny is coming both from consumers – one-fifth of Brits have stopped buying a brand because they believed it was greenwashing – and from legislators. In late May, the UK’s Advertising Standards Authority (ASA) said that it would begin taking action against firms who make sustainability claims unless the business can demonstrate that the claims are true. In the EU, the Green Claims Directive is also putting pressure on companies to provide evidence to support their sustainability claims.

Carbon management-related claims like “carbon neutral” and “climate positive” are especially under the regulatory and consumer spotlight. By using accurate, science-backed carbon accounting, companies can meet these demands, avoiding legal non-compliance and reputational damage.

The webinar will include:

• The essence of current greenwashing regulations and their implications for companies that do business in the EU or UK
• Learnings from recent greenwashing lawsuits
• How your company can use data to credibly share its climate progress
• A Q&A with carbon accounting experts