HFA invites you to their event

Constructive Conversations: Sticky Behaviors + Enduring Retail Design Principles

About this event

In an ever-evolving retail landscape, it's crucial for designers to extend their focus beyond mere aesthetics, diving deeper into how the built environment plays a part in captivating, engaging, and retaining patrons. That's why we're excited for this roundtable discussion – it's a great opportunity to explore the innovative design strategies that are changing retail and how to create dynamic and engaging spaces in a world where customer expectations are constantly shifting.

Join us for this live, dynamic webinar where we'll explore:

  • Enhancing Retail Experiences: Learn how hospitality practices can transform the retail landscape.
  • A+E Retail Design Principles: Discover the key architectural, engineering, and design principles shaping modern retail spaces.
  • Decoding Sticky Consumer Behaviors: Determine the role customer insights play in creating spaces

And stay for a live Q + A with our panel of Licensed Architects.

Hosted by

  • Guest speaker
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    Garrett Small Civil + Landscape Lead @ HFA

    Garrett Small is the Civil + Landscape Lead at HFA. With more than 26 years of experience, Garrett is a creative, transformational leader who is driven by challenge, undeterred by obstacles, and committed to furthering standards of excellence. A licensed professional Civil Engineer in CA, TX, FL, MI, UT, and VA, Garrett has managed complex programs from large retail new store construction, single-family homes, multifamily high-rise sites, infrastructure developments, and more. His expertise spans multiple areas, including construction, site development, design (residential and commercial), entitlements, and client relationships. Passionate about influencing positive change, Garrett is most excited about building high-performing teams at HFA that will shape the future.

  • Guest speaker
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    James Owens Vice President @ HFA

    James OWens, AIA, NCARB, is a licensed architect with more than 19 years of experience in a variety of projects, including retail, convenience stores, healthcare, animal care, and historic restoration. As one of the firm's Vice Presidents, James is a mentor to colleagues and coordinates with all disciplines to ensure successful and timely project completion. He’s also responsible for keeping the project team focused on their specific goals and objectives. With his expertise in retail design, James leads dedicated and highly specialized design professionals who are leading the industry in creating innovative design initiatives to improve a customer's in-store experience and increase in-store purchases.

  • Guest speaker
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    Bo Ebbrecht Vice President @ HFA

    Bo is a Vice President leading a team focused on retail projects. His responsibilities include developing staff, helping to drive our mentorship program, supporting the day-to-day of teams and projects and helping to shape and drive the vision of the company. He also continues to play a role in HFA's long-lasting partnership with Walmart, helping the team by with investigations of existing structures, design development, coordination, supervision of construction documents, coordination with clients, consultants, and staff to produce projects on time and within budget.

  • Guest speaker
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    Nicole Poole Vice President of Hospitality + Entertainment @ HFA

    Nicole Poole, AIA, NCARB, LEED AP, Vice President of Hospitality + Entertainment, always seeks ways to bring sustainability into her projects. She proudly leads the Hospitality + Entertainment team at HFA. Nicole and her team have worked together on many entertainment projects like Home Run Dugout, Blue Jeans Golf, and Smash Park, which take an innovative look at beloved sports and turn them into entertainment venues where patrons can gather and create new traditions with family and friends—simultaneously delivering the same nostalgia they got when experiencing the real thing for the first time.

HFA

HFA–a premier commercial architecture and engineering studio specializing in Hospitality, Industrial, Retail, and Real Estate Development–provides comprehensive solutions for design, engineering, permitting, and project management across all 50 states.