About this event
Hear best practices for marketers to leverage and act on insights derived from location analytics.
Marketers should leverage their firm's investment in location analytics and site selection models to the fullest extent possible. This session will explore practical examples of the synergies to be found, as well as selected case studies:
- retail loyalty program acquisition/digital
- healthcare awareness/direct mail
- new mover targeting
With Jim Sellers, Senior Director of Marketing Services at Intalytics, and Grant Irving, VP of Sales at eSite Analytics.
Hosted by
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Guest speaker
Z Z Senior Director of Marketing Services @ IntalyticsG
Jim has worked in marketing and sales for firms including Procter & Gamble and Coca-Cola. Today, he works with Intalytics clients to leverage their investment in real estate analytics for marketing purposes, and to develop and manage marketing campaigns on their behalf.
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Guest speaker
Z Z VP of Sales @ eSite AnalyticsG
Grant helps clients ranging from start-ups to Fortune 100 businesses use dynamic data to select better locations and improve marketing results. He drives new client relationships for eSite across a variety of industries including retail, private equity, restaurants, and healthcare.
Kalibrate
Kalibrate removes the guesswork to help businesses identify opportunities, reduce risk, and outperform the competition.
