About this event
YouTube turns 18 this year. And, like everyone else, it has grown a lot from birth to adulthood. The platform itself has evolved, but so have user expectations for YouTube creators and advertisers.
With so much change, the question marketers have is: How do we know if we’re nailing our YouTube strategy?
To help us answer that, we invited Google Canada’s Michael Halminen to join us. As Creative Lead, Michael spends a lot of time with brands and creators on YouTube. One of his biggest tasks is helping people tell better, smarter stories on the platform.
Join Michael and Jan Kelley as we get into the finer points of:
- New storytelling on YouTube – whether it’s organic or paid;
- How to deliver on user expectations for more personalization; and
- Advice for brand vs. product-driven advertising.
When? Wed., Jan. 25 @ 1 pm ET
Where? Your most comfortable chair
Jan Kelley
Creative and digital as one.We’re an award-winning creative digital agency that combines human insights with data-driven technologies to help clients win.
