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How in-app bidding impacts ad revenue and UA growth for hyper-casual games

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How in-app bidding impacts ad revenue and UA growth for hyper-casual games

Wednesday January 27th 2020 - 11am GMT

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For 9am PST please click here


Our panellists are:

  • Moderator: John Speakman, Gamesforum
  • Cyril Cael, Director BD, AppLovin
  • Julien Bourhis, VP Operation, Homa Games

Join John, Cyril and Julien as they discuss:

Understanding the hyper-casual model

  • Brief outline of the Hypercasual model in 2021
  • Why IAA monetisation is different for hyper-casual
  • How team resources and structures have evolved over time


Traditional vs Bidding

  • Brief overview of traditional monetisation set-up
  • Pros and Cons of the bidding model on Revenue/ Growth
  • Bidding for publishers vs self-publishers
  • Tips and Practical advice from our panellists

Hosted by

  • Team member
    JS T
    John Speakman CEO @ Games Forum Ltd

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