How in-app bidding impacts ad revenue and UA growth for hyper-casual games
Wednesday January 27th 2020 - 11am GMT
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Our panellists are:
- Moderator: John Speakman, Gamesforum
-
Cyril Cael, Director BD, AppLovin
-
Julien Bourhis, VP Operation, Homa Games
Join John, Cyril and Julien as they discuss:
Understanding the hyper-casual model
- Brief outline of the Hypercasual model in 2021
- Why IAA monetisation is different for hyper-casual
- How team resources and structures have evolved over time
Traditional vs Bidding
- Brief overview of traditional monetisation set-up
- Pros and Cons of the bidding model on Revenue/ Growth
- Bidding for publishers vs self-publishers
- Tips and Practical advice from our panellists