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About this event
The research landscape is evolving rapidly, with GenAI technologies opening new doors to enhance insight quality, engagement, and data integration. But with over 1,500 AI-embedded tools available, navigating this complex ecosystem can feel overwhelming for insights professionals.
So, how do you determine which technologies will truly transform your research outcomes?
Join Greenbook and CMB on September 12th at 1 pm ET for a free webinar to uncover the true potential of leveraging GenAI in your research practice. Casey Mohan, VP of Qualitative Insights & Strategy, and Richard Scionti, VP of Product & Innovation at CMB, will reveal their firsthand experiences from rigorously testing a wide range of GenAI solutions in partnership with some of the world’s largest brands. You’ll gain actionable insights from CMB’s real-world testing—learning which technologies delivered exceptional results, where they fell short, and how to avoid common pitfalls.
In this session, you’ll learn how to:
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Richard joined CMB from Forsta where he was head of the global Solution Consulting team. Prior to that he was at Partner and Cambiar Consulting where he led the Technology & Analytics Practice. Richard has also served in technology executive leadership positions for GfK, Prophet Brand Strategy and Harris Interactive.
Casey leads CMB’s qualitative practice and brings over a decade of qualitative research experience to the CMB team. During her career she has overseen numerous initiatives for Fortune 1000 clients, delivering insights and strategic recommendations that help clients connect with their target audiences and understand business context in meaningful ways. Her experience includes designing and conducting research for global clients across a broad range of industries and among a diverse range of audiences in both B2B and consumer spaces. Well-versed across qualitative methodologies, Casey has successfully conducted and overseen traditional and online focus groups, 1:1, and ethnographies, online discussion boards, innovation and ideation, co-creation workshops, as well as led employee focused meeting facilitation and activation workshops to help companies communicate research insights across their organization.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
