How To Grow With Full Funnel Performance

Capturing demand at the bottom of the funnel will get you so far, but to grow into a market leader, you’ll need to generate demand throughout the funnel.

In this webinar, we’ll discuss the fundamentals of a successful full-funnel strategy.

What you will learn:

• How to develop a clear audience strategy by defining key audience segments and identifying those users across display, video and social platforms;
• How to produce high-quality creative that cuts through to the audience, aligning to the channel it’s being served on as well as the user’s intent;
• How to measure the impact of your full-funnel activity by looking at incrementality between the top and bottom of the funnel.

How to join the conversation:

We will use polls, live chat and Q&A throughout to address your challenges and bring you into the discussion.

Partners