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How Google Decides Which Ads Get the Spotlight

About this event

Ever wonder why two ads using the same keywords get totally different results?

We’re going to break down what’s happening behind the scenes so you can see why some ads rise to the top and others barely show at all. When you understand the three parts of Quality Score, it becomes much easier to spot what’s holding your ads back. You’ll get practical ways to troubleshoot and strengthen the ads you already run, one step at a time. Save your spot and get more of your ads in front of the people who need you.


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In this webinar, we'll explore:

  • How Google decides which ads to show more often
  • Why Google’s “ad health” score impacts how far your ads can go
  • How to improve ad health to help you spend more of your Grant each month
  • How to spot what’s dragging your ads down and how to fix them
  • Simple fixes you can make to improve results without rebuilding your campaigns


📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.

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    Malou De Gracia Getting Attention

Getting Attention

Expert Ad Grant Management

Getting Attention is the #1 agency specializing in Google Grant management for nonprofits. We offer expert advice and account management services to help nonprofits maximize their $10,000 monthly Google Ad Grant to reach new audiences.