About this event
Edward de Bono was quoted saying: “There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.” As brands, editors, marketeers and…well, everyone are looking to progress their ideas beyond this crisis, how do we all avoid what Ed warns of?
In this, the 3rd chapter in his webinar series, Seven C3’s Senior Creative Director Mat O’Brien explores whether originality is really suffering and what the consequences may be, if we get stuck on repeat with our thinking.
He’ll also look at how some of the best creative ideas ever have been conceived during the worst times and what we can learn from these examples to progress our own creativity.
This webinar will share how creatives, marketers and editors can adapt their day-to-day approach to idea generation. We’ll look at how we can work together during this time to use creative thinking to protect and build brands, stay relevant and connected to our audiences. We’ll also share methods the world’s most innovative businesses use to ensure they are setting their people up to succeed in delivering a creative product that’s original, useful, effective and above all, matters.
About Mat
Mat O’Brien is Senior Creative Director of Seven C3. He has a rich experience delivering effective and award-winning creative campaigns across all disciplines of the communications industry; including advertising, social media, PR and content.
Outside of work, Mat is an accomplished film and music video producer and director.
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Mat O'BrienMO G
